NOC Sweden were founded in 2014 by representatives from five of the leading brands within the NOC category; Weleda, Rosenserien, Maria Åkerberg, Dr. Hauschka and Dr. Hauschka.

The founding idea is to make the Swedish consumer switch to healthier cosmetics and that this can be accomplished in cooperation. Our ambition is that natural organic cosmetics will be the obvious choice for the Swedish consumer.

The board is elected at the annual meeting in June each year. Currently the board has five members. The office in run by Henrik Olténg, who took initiative to NOC Sweden and is one of it's founders.